Brand guidelines
Subfrost is a Bitcoin-native product company. The brand should feel cold, precise, liquid, and trustworthy - never loud, speculative, or generic crypto.
Overview
Logotype
The logotype is the primary brand asset. Use it in black on white surfaces and the light wordmark on black or dark surfaces. Keep the snowflake Glacial blue across themes. Do not stretch, outline, recolor, or add effects.
Logo
Symbol
The snowflake mark is reserved for compact spaces: favicon, avatar, social, and small navigation. When it appears in color, use Glacial.
Logomark
Color system
The palette is built from four base colors. Build shade ramps by moving lightness in disciplined steps, not by inventing new hues.
Carbon
Text, dark surfaces, high-contrast UI
#212121
Frost
Soft surface, light background, quiet panels
#E9F0F7
Glacial
Snowflake mark, cooling accents, image tint
#A7C6DC
Flare
Rare alert or emphasis only
#EC4521
Color
Typography
Geist is the primary interface and editorial typeface. Geist Mono is reserved for code, addresses, metrics, and technical data.
Geist
Aa
Quiet, neutral, legible interface typography for editorial pages and product surfaces.
Geist Mono
0123
Reserved for code, balances, technical identifiers, addresses, and protocol data.
Typography
Imagery
Visual assets should feel frozen, clear, fluid, and dimensional. Use real texture and restraint. Avoid crypto neon, blobs, bokeh, and decorative gradients.
Imagery
Usage rules
Use the approved logotype and mark, Geist typography, and the Subfrost color system. Keep layouts quiet, image-led, and precise. White space is part of the identity.
Use approved SVG assets
Keep logotype proportions unchanged.
Respect clear space
Do not crowd the snowflake or wordmark.
Keep corners small
Use 6px media radii, never bubbly cards.
Use real frost texture
Prefer product-like ice imagery over generic graphics.
Avoid new hues
Extend the palette through lightness steps only.
Avoid effects
No glow, shadow logos, outlines, or decorative gradients.
Downloads
Use these assets when building pages, decks, previews, or product surfaces.
